> Milking parents by making their kids beg and nag them is an unethical way to earn money.

I believe that the primary way the market for children's toys and goods works, if you watch The Corporation they interview a psychologist that explicitly helps exploit this behaviour. So, you might find it unethical, but its the norm and avoiding it is like shopping for clothes that used no-sweatshop labour.

>So, you might find it unethical, but its the norm and avoiding it is like shopping for clothes that used no-sweatshop labour.

If he finds it unethical, it doesn't matter if it's the norm. He shouldn't do it. In both cases, there are clear and relatively easy alternatives.

What is wrong with people here? In app purchase doens't have to be gimmicky, and rating with 1 star just because it has iAP is ridiculous. What about kids games that can be expanded on with modules. Do you really want to buy 5 different apps, one for color minigames, one for shapes, etc? Especially when they can all be linked together in one app, holding the child's attention better and providing a better experience?

If the option for purchasing an extension stays out of the way, and doesn't just sit there begging to be clicked by those who click on everything, then and only then it's fine.