I expect Europeans to shun this.
I fear though that once they hit "1bn people" they will invoke the FOMO into the rest.
Over a billion humans have intestinal parasites, but that doesn't mean people are queuing up for worm eggs.
"Increase your resistance gut to parasites with our revolutionary cure!"
Or some such...
And then you realize what complete sleezy snakes most of these tech bros are.
Otherwise it wouldn't Make Money Fast.
This came up a few weeks ago on HN, with someone from a small country writing that they quit a crypto startup because they realized it was a scam. The startup was starting up an exchange, which doesn't really need a "coin". But they had to have one, so they could play games with the financial structure and Make Money Fast.
This is why there are very few real DeFi crypto exchanges. A trustless exchange, where the exchange never has custody of the money, is the way a crypto exchange ought to work. The exchange is then just a matching service - people put limit orders on a blockchain, the exchange finds ones that match, and tells both parties "go". Like the NYSE, which never owns a stock.
But there's no Make Money Fast in that. It's getting your hands on the customer assets that pays off.