So we've arrived at the point where companies collecting verified biometrics under flimsy pretense is so valuable as a revenue stream, they're happy to eat the reputation hit and the fines. Who would pay so much for it?

"All participants in the room must drink a verification can before the movie can start. Good job, Alice! Bob and Carly, you're holding up the show! And I see Dave has left the room, will he be coming back?"