I’d say that’s probably broadly the number of potential Twitter users.
If you think user growth should be exponential to all people in the planet, then that is false.
Source? Musk just tweeted about a new all-time monthly user record. It's not impossible that he would lie, but my impression is not at all that Twitter is shrinking.
There's a whole lot of discussion about Twitter shrinking and high profile people leaving, but they don't. Stephen king comes to mind as a big critic that threatened over and over to leave, but he hasn't.
On the rare occasion he makes non-trivial, falsifiable claims, its pretty common that they turn out to be other-than-accurate, yes.
> but my impression is not at all that Twitter is shrinking.
My impression is that the set of advertisers (not regular Blue users, though they are a different kind of advertiser paying for reach) are narrowing and moving downmarket in a way which would take truly enormous numbers of Blue users to compensate for.
Whether its shrinking or not is somewhat beside the point.
> Whether its shrinking or not is somewhat beside the point.
In a thread entirely about Twitter/threads user count, whether it's shrinking is the entire point.
I have been using Twitter almost since the beginning.
Never have I ever seen this many bots and fake accounts on the platform.
So I would be highly dubious of that user record count.
Yet not only is Twitter not growing but it’s shrinking.
I think your expectations for success in this vertical are off.