In the single example you did provide, the motivation behind the targeting is still strictly to extract money from people. It may be to extract slightly less money from a specific group, but it's not like Headspace is doing the targeting out of the goodness of their hearts; they are doing it because they think they will get more profits from the higher number of sales even at a discount.

Using the most capitalistic example is certainly a choice you can make, but it's not one that is going to convince most people of your cause. If you want to convince people that targeted ads can be used for good, then actually show that it can be used for good instead of talking about theoretical and hypothetical non-profits and providing the weakest possible example when pushed for reality.

https://www.constantcontact.com/blog/facebook-ads-for-nonpro...

Non-profits and for profit companies alike can use targeted ads to mutually benefit those they are targeting. Obviously for profit companies exist to make money. Do you think that true altruism is a real thing? Everybody has a motive and that's the game we call life.

As far as my real-life local non-profit example: my local PP chapter reached out to my local side business IG account to share posts of their social media to widen their audience. Wouldn't it be great if they could better target people in their target demographic more easily / affordably?

So I am sorry that you and your innocent nonprofits are being impacted by the massive, exploitative, evil machine that inherently builds around grinding away privacy, but it’s an unfortunate side effect of how many ethicless assholes there are.