> You can’t just build an iPhone app and leave it alone to be enjoyed by people. I’ve tried, within a year or two there will be changes that require developer work, if you don’t keep it maintained, it will start to crash and function poorly

My favorite is when a new Apple update breaks your app, so you identify where the issue is and make a small update, but now Apple rejects your update because of some other arbitrary guidelines it's changed, so you then have to start down that rabbit hole.