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A comment on Google engineers want to make ad-blocking (near) impossible. Parent comment

Re:Google engineers want to make ad-blocking (near) impossible by pbronez on Wednesday July 26, 2023 @07:14AM (#36875775)
Which implies the click fraud problem. I thought that Google was strongly disinterested in robust counter measures because so much as engagement is straight fraud. If you shine a light on it the market shrinks a lot.
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Re:Google engineers want to make ad-blocking (near) impossible by clbrmbr on Wednesday July 26, 2023 @07:35AM (#36875985)
Sure they have known for a long time. What is changing is advertisers awareness of the fake clicks. Creates an opportunity for ad platforms that can prove the humanity of their viewers.
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