> try to arrest the free-fall

Important to remember that he is the one who pushed the Twitter car over the cliff into financial free-fall with his leveraged buyout.

> more significant one was the politicisation of it all. If he'd stayed neutral

It's documented that twitter before Musk was working with the US democratic party.

Saying certain things that the far-left disagreed with could also result in a ban.

However it's easy to see how moving Twitter to the centre, appears to be political move right from the perspective of the Left.

Well, I was offering my opinion of why Twitter is failing from a business perspective, not from a moral or political one. You could well argue that the political bias is now open, and that such an outcome is a good thing. But from a business point of view, I maintain that it is bad for the company — overt politicisation is attractive to some, of course, but for a mass-market platform like Twitter/X, alienating approximately half of your potential audience is just bad business.