It better to think of WeChat like an iPhone as opposed to Twitter. So rather than opening up the Amazon App you can navigate to JD's store on WeChat. Obviously if you don't use WeChat / Twitter then them gaining a app store-lite feature isn't useful to you but cross-selling is a successful practice.
I'm sure JCPenny / etc would love if you could buy on Twitter though. Replace ad fees with just a simple %-age cut of the sale.
It better to think of WeChat like an iPhone as opposed to Twitter. So rather than opening up the Amazon App you can navigate to JD's store on WeChat. Obviously if you don't use WeChat / Twitter then them gaining a app store-lite feature isn't useful to you but cross-selling is a successful practice.
I'm sure JCPenny / etc would love if you could buy on Twitter though. Replace ad fees with just a simple %-age cut of the sale.