Twitter unveils X logo to replace blue bird

Re:Twitter unveils X logo to replace blue bird by kayodelycaon on Monday July 24, 2023 @07:09AM (#36845941)

I’ve taken a business course in college that covered things like this. There’s plenty to learn by dissecting the many, many levels of failure involved.

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Re:Twitter unveils X logo to replace blue bird by omgomgomgomg on Monday July 24, 2023 @07:57AM (#36846460)

I would be most interested to read about that, can you provide a reference or links?

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Re:Twitter unveils X logo to replace blue bird by kayodelycaon on Monday July 24, 2023 @08:10AM (#36846618)

Sadly, no. It was over a decade ago. I don’t remember the cases nor do I have the books or paperwork.

Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.

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Re:Twitter unveils X logo to replace blue bird by pwpw on Monday July 24, 2023 @10:21AM (#36848439)

In college, I studied the failed merger between GM and Ross Perot’s Electronic Data Systems (EDS). Essentially a study on egos and cultural incompatibilities.

https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot...

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Re:Twitter unveils X logo to replace blue bird by tyingq on Monday July 24, 2023 @08:20AM (#36846762)

It does really boil down to having a leader with nobody left around them that feels comfortable challenging their view of reality.

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