Where does sports revenue come from? Isn't it ultimately parents of students and the general populace?

College sports aren't exactly an export like oil or software.

A lot comes from tv contracts which are usually paid for by advertisements or subscriptions. Some of that advertising could be from foreign companies.

What if the schools discover other sources of revenue? The extreme conclusion being $corp University where more students can afford to go there but the main point of the school becomes slinging $corp products. Product could be ads, iphones, high end sex work, drugs, or anything with decent margins.

> Yeah, disagree. College sports generate a significant amount of revenue for the university, which funds scholarships for a huge number of students that otherwise couldn't afford to go there.

This is objectively false for the small college I went to… in any case, you ignored my whole comment, even if it does make money, I don’t want it because this money corrupts beyond just the one university. It changes expectation for all colleges and universities. Now my NCAA division 3 college has to go to donors and beg for flood lights for the football stadium. This is time the UA people could spend on begging for dorms or chemistry lab equipments.

> Now my NCAA division 3 college has to go to donors and beg for flood lights for the football stadium.

You got lucky. My alma mater needed to pay for similar, so they added new line items to every student's tuition.

What if there is a separate Sports Org and it funds scholarships?