But sure, if the Blu-Ray replacement happens to have a working protection system they might finally pull it off. Too bad for them that the last part of the delivery chain will always be unprotected, unless they find a way to put HDCP in Eye 1.0 wetware.
That won't help you record it if there is sufficient pressure on the small number of manafacturers of recording devices:
I would imagine it would be possible to create something like a EURion for video and audio.
The obvious example: What if a guy robbed a bank wearing a EURion t-shirt? None of the security cameras would record him, unless you had some exception for security cameras. And once you have an exception for security cameras, do you have an exception for, say, home security cameras? If so, anyone will be able to get a circumventing camera; if not, a lot of people will be upset.
e.g. the output of a video camera could be tagged with "allow 3 copies only". Each DRM-aware copy produced would decrement the # of allowed copies. The copied file would have an allowed-count of 0.
If a EURion-like image triggered this mode on the camera then that would probably be sufficient for manufacturers to avoid liability, but still serve to effectively close the "analog hole" (not really analog, but hey).
Yes, it all does seem unlikely. But so does tagging of printer output with yellow dots and EURion, and DRM in general.
The basic technical approach of the current DRM systems is sound, which is why they're a problem. High quality implementations would restrict people.
In terms of pattern recognition, you're not exactly doing facial recognitiion. The hard part would be putting a signal in there which was:
- distributed through the whole picture (so you can't just mask off the logo in the corner)
- sufficiently unobvious to humans threshold so that quality doesn't go down too far. Dunno about this one, apart from the fact that we have a lot of bandwidth here to hide a signal
- could survive basic disruption attempts by 'hackers' (colour filters etc)
It is a fairly tall order, but so is convincing the entire PC parts industry to put crypto in all their components against the interests of their customers.
It's might seem like a chicken and egg discussion, but it isn't: the crack needs to come first. But once one person cracks it, the content is available for everyone else.
What's left?
There's two obstacles:
(1) The VM emulation has to be perfect, and the Slysoft and open source emulation is reverse engineered. Reactos is Win32 reversed from one of the easiest platforms in the industry to reverse, and it's not perfect; BD+ was designed to be hard to reverse.
(2) Once the VM is perfect, so that the next 20 revs of Macrovision's protection code can't just go peek at some dark corner of the VM that Slysoft didn't know about, you still have to use that emulator to beat every successive program that Macrovision chooses to run on it.
A major challenge for SPDC, the underlying technology behind BD+, was that it had to be implemented autonomously by numerous consumer electronics companies, most of whom have no expertise in the areas of CS (compilers, virtual machine runtimes, content protection) that BD+ plays in. I expect it to get better over time, not worse.
However, ultimately the OS either enforces it or doesn't. And the OS has been pretty weak so far.
Addenda: I'm not talking about iTunes, I'm talking about the OS, which iTunes uses to display video.