They don't run on AWS. Not sure what sort of rumors are running :(
> data centers from?
The major players e.g. Equinix, Coresite, etc. Varies per location. Even AWS don't build most of their data centers.
I feel like there might be more to it, especially considering the situation with electricity prices in some places in EU recently.
I used (and still use) a Lithuanian platform called Time4VPS which was cheaper than Hetzner previously, yet had to increase their prices somewhat for that reason. Now only some of their plans are competitive with Hetzner, while Hetzner also provides some managed services as well.
Hetzner docs also went into some of the details regarding the pricing: https://docs.hetzner.com/robot/general/pricing/hetzner-prici...
And yet, I can't help but to wonder why they don't give in to the desire to maximize profit margins, like happened to say Scaleway (good platform, but as expensive as DigitalOcean).
Maybe that's not actually the dominant cost, or they've optimized everything else so well they can just eat the electric bill.