>Apple didn't give two stones about security until it became a marketing/selling point

I don't much care. Companies don't have ethics, they have fiscal goals. If Apples fiscal goals happen to line up with my own goals, so much the better.

I would tend to trust a company who is doing something to selfishly support the bottom line way easier than I would trust a company who claims to be doing it for the common good of all humanity.

Google famously started off trying to not be evil and also be a profitable company simultaneously. It didn't work out great in that one of those goals became slightly more important than the other.