Yea, and even if it is actionable and "real" - they're .. i think, correct me if i'm wrong, by law a for-profit company. Meaning none of this is noble, this is just aligned with our interests because they believe that to be the most profitable image for them currently.

Which is all well a good for now, but profit directions can change, and i suspect it's easier to change a direction guided by profit than a direction guided by morals. Ie i suspect their current "good direction" is less stable than some would suggest.