They will probably comply with some backdoor in partnership with Five-Eyes NSA & GCHQ. This is just PR posturing to build consumer trust.
Basically, it's as usual a financial calculation of what PR can brings vs what you can lose in the market.
And fanboys believe it's because they are the good guys.
It was about getting a slice of hugely lucrative pie of customer market.
Vaguely remember a charity used to have a thing where they'd auction off a dinner with Steve, then later Tim. Given time with a leader who has literally revolutionized supply chain in CN and a CEO who made Apple his own following the most notable CEO ever, going after various gotcha points would feel like a wasted opportunity. But think I'd have to ask why a company designed in California of the 1960s and 1970s doesn't have line in the sand policies when dealing with a genocidal government and perpetual backdoors in software and politics, but will take a move like this. Would hope for something more than a canned answer.