Seeing someone interested in this field is amazing :)
I've been educating myself in these areas for about 4 years now. And as a marketer, I'm fascinated by human behavior.
The method I follow is like this: Out of 200+ cognitive biases and theories, some are much more effective on our behavior (we can say it's like applying the 80/20 principle).
I have a framework based on the most impactful 20-25 theories and biases, incorporating the Fogg Behavior Model and the Limbic Map. I already use this framework in my marketing efforts.
You can read my case study on it here: https://irrational.marketing/case-study-1-how-id-position-an...
And the foundation of audit.landin.page is built on this framework and distilled essence.
That's the short version of it. I'd love to hear your thoughts :)
I would need more explanation on what it is actually doing. This is an area I'm quite interested in and I'd like to see more examples of a before and after.