I’ve taken cabs in Canada (Toronto, Vancouver, Montreal, always as a tourist/business traveler) and it was exactly as described.

Now that cab companies have somewhat caught up in technology, with pay by phone and app-based booking, I’m prepared to consider them again. Price was never an issue.

Having traveled and taken cabs in many other places of the world I can confidently say Uber/Lyft/Similar apps are miles ahead in user experience than the old way. In other cities (ex. Istanbul) apps haven't quite caught on and the cab experience is much worse.

9 years ago I spent a significant amount of time in Dublin and was impressed by how the local taxi drivers integrated with Hailo. The app allowed you to call a cab from an out of the way location, you could see where the cab was, and you pay (and tip) in the app. If Yellow Cab had adopted this 10 years ago, Uber would be a cautionary tale like pets.com.

I read that Hailo ran out of money trying to expand to NYC. I lived in London when it was big and it seemed to just disappear at some point. Failing like that after becoming dominant in London is simply puzzling to me. Sounds like a license to print money once most of the cabs use it.

Yup, and they had a franchise model so just did the tech. But Uber drove them out of business by setting VC money on fire.

To say competition on pricing and product are orthogonal is to treat this like some sort of study and completely ignore the real world conditions that these businesses live in.

The salient point the author is making is these predatory pricing strategies allow these VC backed firms to capture a market, then the VCs exit and everyone else is holding the bag. It doesn't matter how good your product is if it costs more to run than it brings in it will, eventually, no longer exist. Ultimately, these companies business model absolutely did not outcompete cabs on merits alone; they had a better product that relied on predatory pricing to attract customers.

I always wondered about the elasticity of Uber prices. When I’m traveling for business, I don’t care it’s someone else’s money. When I’m on vacation, I expect to spend money. When I’m going out for drinks or just didn’t want to deal with downtown Atlanta traffic and parking when living in the burbs, I also didn’t care.

Are price conscious people using Uber?

In Prague, price conscious people are using public transport. Then I think most people have multiple apps Uber/Bolt/Liftago and before making a trip they check each for the best deal.