The other answers seem to completely miss your point. You're not asking "is this good" you're asking " is it less worse than status quo".

I think it's a fair question.

From my non-expert point of view it's actually less bad, but I use Firefox, with unlock and some fingerprinting blockers so I'm certainly not the target demographic.

What I wish would be possible is to forbid websites to break functionality of 3rd party cookies are not enabled...