that's an interesting question, like "AAAA Plumbing" back when the physical phone book was the route for discovery. Folks would deliberately vie for position in that thing.

Same for Apple, so it would show up before Atari in the phone book.

Asus was either originally going to be or originally intended to be Pegasus, but it was changed to "Asus" to be alphabetically first. I'm sure that's also the story behind the name Abit.

Interesting, that would imply it should be pronounced uh-sis not Ay-sus.

Probably not. Here's something I read: Arial: originally called Sonoran Sans Serif, the designers changed the name to Arial because they wanted a name that would evoke a modern, industrial feel, and because it sounded similar to "aerial," as in "aerial view," which they felt captured the font's modern and futuristic qualities.