Like, tongue in cheek, but until the mad weirdo took over, Twitter was no less effective and open-access readable than an app, while requiring zero engineering effort from organizations that don't have engineering capability.
Want to see the weather? Will you open a weather site or wait for someone to put the report on twitter? Think you felt an earthquake... twitter? Or national eaqrthquake monitoring site? See a bunch of firefighters... twitter or emergency site?
If you look at pre-idiot-king Twitter, when there's an earthquake it fills up with comments about it, and very rapidly. Geological advisories get retweeted, again very rapidly. It turns out that yeah, this kinda actually works!
I am not, I stress, saying that I like that this is the reality of things, but it speaks for itself.
Convincing people to return to websites for this kind of thing is boiling the ocean.