Intel Exiting the PC Business as It Stops Investment in the Intel NUC

Re:Intel Exiting the PC Business as It Stops Investment in t... by windexh8er on Tuesday July 11, 2023 @07:00PM (#36688367)

NUC, depending on the model, had decent cooling. I've owned a few of them over the years. My Skull Canyon having been my longest desktop computer ever and always had great Linux support. Funny enough the fan on that unit was recalled and Intel happily replaced it well out of warranty. But with the advent of Minisforum, Beelink and all the other random options on AliExpress I would gather it's been getting harder and harder to command a premium price because it says Intel on the box. In fact I just ordered a Topton SFF that STH recommended but was waiting until the i3-N305 was available for a new OpnSense build.

I wonder how this impacts emerging markets for Intel. If they've got no outlets to test their own product uptake and get people excited about the brand I feel like that's a missed opportunity and the cost of doing business. I saw a lot of NUC devices in data centers in the VMware hayday because they were so widely popular on TinkerTry and Virtually Gheto (i.e. William Lam) at the time.

I saw security vendors copy that play making SFF firewalls to incent stakeholders to run at home that turned into 7-figure deals over the long term.

I don't think Gelsinger is doing a lot of good for Intel. You didn't need him to cut costs. He's had plenty of time behind the wheel at this point, Intel should be on a more interesting trajectory by now.

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Re:Intel Exiting the PC Business as It Stops Investment in t... by giantrobot on Tuesday July 11, 2023 @08:44PM (#36689079)

> But with the advent of Minisforum, Beelink and all the other random options on AliExpress I would gather it's been getting harder and harder to command a premium price because it says Intel on the box.

It was my impression the NUC sold by Intel was always meant to be a proof of concept for the NUC-class device to inspire third parties to make them. Intel getting out of the market now that it's proven sort of makes sense.

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Re:Intel Exiting the PC Business as It Stops Investment in t... by spin on Tuesday July 11, 2023 @09:07PM (#36689261)

Yeah, I thought that was Intel's MO. Intel quit making RealSense only after a competitor (OAK-D from Luxonis) became viable. They just want to make chips. It's my impression that they only build "lower" devices as a proof-of-concept for how their chips can be used.

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Re:Intel Exiting the PC Business as It Stops Investment in t... by windexh8er on Tuesday July 11, 2023 @11:16PM (#36690078)

NUC was always a platform that exposed the latest and greatest in a small form factor. I, honestly, don't believe the form factor itself was the driver. But the ability to show off the new hardware capabilities in a cheap, small, package. People were using these things in the DC, not because of the size (in fact that was often an impediment) but the capabilities in a small footprint.

Losing this outlet for them is a loss for Intel to bring new considerations to their platform beyond just chips. Again, if Intel was looking at NUC as a profit center, surely it was smart to shut it down. But I highly doubt the NUC line was a significant revenue generator to begin with. Because that wasn't the real value add for Intel. It got people talking about Intel and using it. That is one of the greatest forms of marketing for a chip manufacturer.

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Re:Intel Exiting the PC Business as It Stops Investment in t... by phpisthebest on Wednesday July 12, 2023 @04:34AM (#36691844)

The Intel NUC was too successful and none of the big commercial players (Lenovo, Dell, HP, etc) ever embraced it as they basically repurpose their Laptop boards and engineering into their "tiny" and "nano" 1L platforms which function like a headless laptop.

None of these players are interested in budget systems either, which is where my attraction to NUC platform was, Celeron. None of the big players touch Celeron, they only make I3, I5, and I7 systems, all in excess of $600 ea.

I can get a Celeron intel NUC fully equipment with a Windows Lic for less than 1/2 that that is perfectly suited for Line of Business Applications, Kiosk Machines, or other Low I/O, Low Memory single Application workloads.

Things that could run on PI or other ARM SBC if not for the application stack requirement of Win32 API and the management integration of Windows (Active Directory, Intune, ConfigMgr) etc.

I see alot of comments on here about how Great the NUC linux compatibility is. Ironically the Main Reason I use Intel NUC platform in a commercial setting is because of its Windows Compatibility, something alot of the low cost, tiny form factor, SBC platforms (like Odriod, rPI, etc) lack. I require Windows for my environment unfortunately .

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