It's not so much that systemd is designed to lure in casual users, it's that it (like other software on the list) reflects an attitude that separates "developers" who decide how a system should work, from "users" who have to take what's given to them. This stands in opposition to the traditional unixy world order, where the two groups are one and the same "hackers".

How exactly does the completely customizable systemd does any of that?