It is a non-issue for customers. It's the same trap as a gym membership. Ideally, they want people to subscribe and just leave it running without actually using it. The best way to maximize that is to put speed bumps to cancelling. In the instance of a gym membership, you have to go in there to cancel and sign papers and all that. Imagine if everyone with a gym membership actually showed up every day, there would be a line circling the place like an iPhone launch.

The issue is they don't want to remove their speed bump because that speed bump equates to a ton of revenue every month without the cost of user load.