This is particularly important when it comes to a VR headset, where it's very easy for bad initial experiences to literally physically condition the user into getting sick every time they put on a VR headset.

Stepping the most diehard fans through how to metaphorically "hold it right" also gives them a built-in backstop of support when it comes to preventing those issues with future consumers once they eventually hit the point of proper mass market production.

Because you could say GMail but GMail was a better experience than literally every other provider at the time.

> Everyone I have seen with actual experience USING VR and AR say it is not even evolutionary, let alone revolutionary.

Luckey obviously has that experience. Now you're changing to a different argument. Marques Brownlee also has experience with these products and says it was impressive and that there's nothing equivalent: https://www.youtube.com/watch?v=OFvXuyITwBI.

But they can't have the most perfect experience if the software isn't there. And there won't be enough software that actually utilises the 3D features until a sufficient number of developers get access to the device.

So I agree that the strategy can work but it can also be overstretched. If expensive devices become obsolete before they become useful, and if developers write this off as some sort of forever niche then momentum will die.

Judging by the keynote, Apple doesn't seem to care too much about 3D features. The Vision Pro looked more like a 360deg window manager for iOS & macOS-like apps.

And that's an entirely different niche, because suddenly it competes with desktop monitors. Focus on immersion seems to be much less than what eg. Meta is building; even the games they showed in the keynote were traditional, flat iOS games.