I’m not going to drive out of my way to pick up some Rustler jeans.

But I will to buy electronic gear or even to get my right AirPod replace that I dropped in the water when I was on a boat in Cabos…

Yeah or in my case the apple store becomes a part of a trip, there's not one near my home but there is one near the beach house I rented this year, so when I wanted a better fitting waterproof watch band I just baked a trip to that store into my trip itinerary.

If I were in the target market for the vision pro I would totally schedule an appointment and drive a couple of hours to get a curated experience and feel confident I'd come home with the right combination of lenses and everything.

So, the next Apple Store will be around 4.5 times further than the next Walmart, on average.