I think it's probably not a good recruiting strategy, because it telegraphs both that this might be a problematic opening for women, and that anyone worried they'll be deemed too egghead/nerdy might want to pass. Even if you don't care about sexism (which you should), a job ad that implies that nerdy programmers may not be welcome really restricts the size of the candidate pool. On the other hand, if that's the company culture, maybe it's better to know ahead of time...

I think a lot of people are repulsed by the idea of spending a career surrounded by the "programmer" stereotype (i.e. monomaniacal, male, introverts). Part of me wonders whether advertising a more traditionally social work environment might not attract a lot of talent that doesn't fit the "programmer" mold (including women!).

that's what I find funny about the whole thing. "we're hiring programmers! no nerds." that's an unlikely strategy for success even when programmers are easy to hire -- which they are currently not.