> Threads had 48m users in a day

Threads had 48m users just like that U2 album[1] sold 500m copies on iTunes.

[1] https://www.eonline.com/news/1071481/remember-when-apple-for...

To sign up you need to choose to download the app and click sign up (it isn’t automatic from using your Instagram) so while integrating it with Insta gives it an easy leg up I don’t really see your comparison.

> Threads had 48m users in a day

Let’s see how many stick around. Don’t get me wrong, I suspect you’re right. But given the promotion and ease of login I’m not at all surprised to see huge day one login numbers. The question is whether people like what they see enough to stick around.

I'm certainly not sticking around. I signed up, pulled over my follow list from IG, muted a bunch of brand accounts I didn't follow, realized the feed was 100% algorithmic, and haven't launched it again since.

> Threads had 48m users in a day which already includes the most popular influencers, journalists etc.

Being able to migrate existing accounts in seconds tends to do that. Let’s see how many stick around.

> Being able to migrate existing accounts in seconds tends to do that. Let’s see how many stick around.

You discount Threads user going the “easy” route, but think they will somehow go the “hard” way ?

Facebook has never lied about numbers as a way to kill off competitors. So There's no reason to think their reported numbers aren't perfectly correct.