Which is the entire point of the first amendment. You don’t need to protect popular speech from censorship.

Yeah I think this is a point people miss. Rights aren't just also for unpopular people and things, they're arguably only for them - because popular people/things are generally not under duress in the first place. So it shouldn't be surprising at all that many debates end up involving unsavoury situations, since that's the only time these safeguards really get put through their paces. I sound like Captain Obvious when I write it down, but I've found it bears repeating

It doesn’t bear repeating because it isn’t at all true. Unpopular speech does need to be protected but even popular speech can be suppressed by governments and often has been when the government has reason to disagree with it.