The bad part (from my perspective) is that I pay a premium for iOS/MacOS but still get ads anyways. Why does the App Store show me ads if I'm sponsoring it with every app I purchase? Why does Apple Music show me a pop-up ad when I accidentally auto-launch it with my headphones? Why does Safari still want me to try the new one?

Apple does not live or die off advertisements like some others, but they are definitely a victim of this downward trend. As their margins on hardware shrink, their relationship with China comes under threat, and their monopoly on The App Store becomes less certain, it will be interesting to see how well they resist this pattern.