> I think you’re missing the real reason they are leveraging instagram
Threads, a Facebook app - hel no. I would rather install the spying app TikTok on my phone than a Facebook branded property.
> I think you’re missing the real reason they are leveraging instagram. Network effects.
I’m not missing it, I’m saying this is the exact problem. My social graph on Twitter is totally different than my one on Instagram. So Threads will be “text posts with my Instagram friends”, which may be or may not be compelling. But it won’t replace Twitter.
The same user data they already have from instagram?
I think you’re missing the real reason they are leveraging instagram. Network effects. Instead of building a social microblogging platform from the ground up they are jumpstarting it by taking the existing userbase and their relations.