Twitter was making $4bn a year, that they couldn't turn a profit on that doesn't mean it wasn't lucrative.

And just because it makes $2B/yr vs $4b/yr or whatever doesn't mean it cant sustain as a business indefinitely. The bulk of the critique of Twitter these days is whether Musk can make a profit on $40B as if that's what will determine Twitter's survival long term.

Musk losing billions of dollars in the short term is a private loss for bankers and his own vast ever growing wealth. It's not exactly something that kills a business in the timeline people are hoping for. If anything there's probably a long line of B-tier investors willing to prop it up long enough for the dividends to pay off.

Far shittier companies have survived for much longer on much less.

You’re optimistic. it’s an ads platform that’s purposely crippled reach. They are not 50% of last year anymore.