This is really refreshing to hear someone say out loud. I've worked in marketing for a couple of decades, but my first love was computers (and I have half a CS degree). I program (poorly) for fun, and I end up back-up IT by default at a lot of places. So I feel like I at least have a foot in both worlds. And it's a constant battle at every ad production job I've had to get clients/companies to focus on the facts. Just tell people what they want to know, ffs! Everyone's so sick of being sold-to that we all appreciate/respect straight-forward communication.