Re:Why Do Developers (Actually) Hate Marketing?
by gAI on Saturday July 01, 2023 @07:44AM
(#36549076)
This is really refreshing to hear someone say out loud. I've worked in marketing for a couple of decades, but my first love was computers (and I have half a CS degree). I program (poorly) for fun, and I end up back-up IT by default at a lot of places. So I feel like I at least have a foot in both worlds. And it's a constant battle at every ad production job I've had to get clients/companies to focus on the facts. Just tell people what they want to know, ffs! Everyone's so sick of being sold-to that we all appreciate/respect straight-forward communication.
Devs simply want transparency. Marketing tends to come from a perspective of having to "capture" the market, instead of just informing the market.
Look at how it works on HN. People say, "I'm self promoting: Fixing pain X with solution Y. Here's is some info."
Don't over-do marketing. Just state the facts. Don't try to be coy about the fact that you are marketing a product. Just say so. And don't waste our time. Start with the pain that your product solves so we know whether to even spend 3 seconds looking at it, and then just say how it solves the problem.
But if you are giving bulleted lists of dos and dont's, and talking about the psychology of devs, you've already missed the mark. Just talk to us as if we are fellow human beings.