Re:Niantic lays off 230 employees, cancels NBA and Marvel games
by aardvarkr on Friday June 30, 2023 @12:40PM
(#36538084)
It’s really easy to forget that their target market isn’t us the adults who love Pokémon. In reality, they have hooked a generation of children that spend >$1B on the game each year so I think they’re doing just fine
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Re:Niantic lays off 230 employees, cancels NBA and Marvel games
by teeray on Friday June 30, 2023 @12:44PM
(#36538137)
Yeah, it really is an evergreen brand, like Barbie or Hot Wheels
Re:Niantic lays off 230 employees, cancels NBA and Marvel games
by gertlex on Friday June 30, 2023 @12:51PM
(#36538264)
Hmmm. Citation needed. Am an active player. All the whales in the communities are adults.
Maybe you mean a generation of children as in children in the 90s), but even that's not true, as there's plenty of folks > 40yrs old, too. They've got multiple groups hooked.
Re:Niantic lays off 230 employees, cancels NBA and Marvel games
by throwaway5959 on Friday June 30, 2023 @12:59PM
(#36538403)
So they’re drug dealers?