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Re:YouTube is testing a more aggressive approach against ad ... by nprateem on Friday June 30, 2023 @11:27AM (#36536685)
Jeez it's like HN just learnt a new word. Would love to never read enshittification again. Someone uses it on every other submission. This is what happens when cheap money ends and businesses actually need some profitability.
Re:YouTube is testing a more aggressive approach against ad ... by bluescrn on Friday June 30, 2023 @11:38AM (#36536942)
Enshittification, Immiseration, Impoverishment

The words likely to sum up this decade.

Re:YouTube is testing a more aggressive approach against ad ... by TeMPOraL on Friday June 30, 2023 @12:10PM (#36537550)
Disenfranchisement was one of those for the prior decade.
Re:YouTube is testing a more aggressive approach against ad ... by mrguyorama on Friday June 30, 2023 @03:44PM (#36541076)
It's not gone
Re:YouTube is testing a more aggressive approach against ad ... by TeMPOraL on Friday June 30, 2023 @12:04PM (#36537444)
I hate this word, but it seems to have caught on, so I don't feel like quibbling over the label we use to name the problem - it kind of distracts from the problem itself. Specifically, I gave up after I discovered this term was either coined or popularized by Cory Doctorow - if he's pushing it, I may just as well accept it.
Re:YouTube is testing a more aggressive approach against ad ... by timmytokyo on Friday June 30, 2023 @03:00PM (#36540380)
I hope the word becomes more pervasive. I would like to see people start calling tech CEOs "Chief Enshittification Officers". The more the word enters the lexicon, the more the enshittifiers will begin to feel at least some resistance -- similar to the way "second-hand smoke" helped to trigger the decline in cigarette use in the west.

The era of free money may be over, but that doesn't mean we're required to present our gaping maws willingly as receptacles for the enshittifiers' effluent.

Re:YouTube is testing a more aggressive approach against ad ... by nprateem on Friday June 30, 2023 @03:22PM (#36540745)
No totally. But it was fun while it lasted and if you don't want to help them make some money that's fair enough. No point being too disappointed though. C'est la vie
Re:YouTube is testing a more aggressive approach against ad ... by christophilus on Friday June 30, 2023 @10:57PM (#36545950)
It’s proof the enshittification of HN has begun.
Re:YouTube is testing a more aggressive approach against ad ... by sheepybloke on Monday July 03, 2023 @12:53PM (#36575652)
I think it's because it's happening everywhere, even outside of less profitable businesses. I flew United the other week and they played me 4 min of ads blasted through the cabin and on my screen after the safety video, even after I paid for my flight and in my mind, the "United premium". They are a heavily profitable company, making $11 billion Q4 '22, and yet, they consciously decided to make my experience flying United worse for a small profit. To me, that's the difference between "enshittification" and trying to make a viable business.