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Re:How Not To Sell Software in 2012 by davmar on Wednesday February 29, 2012 @10:42PM (#3650823)
obviously google adwords. remarketing pixels are good. adsense blew away a ton of cash with few results.

but check out other directory listings. www.capterra.com is HUGE for us. our conversion rates there are about 12% (!!!!). organic conversion rates are about 2.5%. which is much more reasonable. but we spend a lot of $$$$ with them.

edit: a conversion for us is a lead.

Re:How Not To Sell Software in 2012 by jules on Thursday March 01, 2012 @10:16AM (#3652380)
What do you mean by adwords and adsense? AFAIK adwords is the advertiser's side of the coin and adsense is the content publisher's side of the coin.