It would just be bought by cheap car enthusiasts and people that are presently in the used market - although I can see people being interested to stop leasing and buying their own car. Anyway!
You’ll notice people boast using similar words to what the marketing team uses. Ask any Catheram user what they like about their car and they’ll go on and on about how analog and barebones it is – a pure driving machine.
You are basically describing Tesla Model 2 - dirt cheap, pays itself in fuel savings in few years, super mass produced so parts are cheap as, millions of them on road so everyone knows how to fix them. And if you are complete luddite you can smash the screen, cameras and it will still run. Digital key card will be your only problem.
And living up north I'm uninterested in full evs, hybrids at best!
(7L/100km2.5$/L=17.5 - 15kwh/100km0.14$/kwh=$2.1/100km = 15.4)
Oh and if I may, no CVT, and made for easy access to parts. Oh and a transmission fluid dipstick. Oooh and a cheaper manual version.
Selling something like that for..say 10k? Less maybe?
I guess it won't work since it's competing with the second hand market..but people would like a new car, feels more reliable.
Oh it'd be so nice.
Edit: Oh and put the oil filter UNDER the engine, so when you remove it the engine isn't covered in oil.