I honestly though the Wii U was an accessory until years after it was released, and at this moment now I couldn't tell you whether an Xbox X or S is better. Is S better because 'S-tier' is the top rating, or is X better because 'X'box? Either way could make sense, you can't intuitively divine this.

It wasn't very long ago that kids were struggling to get their parents to stop calling xbox and playstation "the nintendo". Young parents today are probably comfortable with the brands of xbox and playstation, having grown up with those brands, but expecting them to be up-to-date on the latest models isn't smart. There can be a considerable gap in understanding between those who are tuned into gaming matters and those who might be making the actual purchase. The value of simple branding should not be underestimated.