It’s almost like “the user will choose the best product” is bullshit. It has never been true, people are not rational agents, otherwise marketing wouldn’t work at all.

The best we have is to define small markets with strict regulations - within that some competition can happen that will tend to raise better products.

Especially since it's not like there is a manufacturer for every cell of the feature matrix. Every single option has its downsides, and the optimal option most likely doesn't exist.

All these sites make money from tracking, if they back out once the customers would knew they get screwed.

And not all websites have banners