Federal agencies can't really use CentOS after 2024-06-30, so everyone dealing with federal clients is working on an upgrade path (CentOS was a major solution due to piggy backing on RHEL certifications )
You have to either go with another distro or provide your own support (essentially your own fork).
Those who want to stay with RHEL-like but not deal with actual RHEL licensing are often going with Alma or Rocky.
What if they surplant RedHat, can they afford to undermine RedHat long term, or is there a point where they fork?
Rocky Linux, and CentOS before it, is a strange product for people who want the benefits of RHEL, but don't want to pay for RedHat work. If you don't want support, then I think is fine, that the cost RedHat pays to be an open source company, but when you then turn to another company who rebadge RHEL and charge for support, it gets a little weird.
The problem will only manifest itself if RedHats business is sufficiently underminded. Losing a few customers isn't an issue, and many of the users of Rocky Linux probably wasn't going to buy a RHEL licens anyway.
From the consumer side, if you buy a dropshipped product you don't get the benefits of working with the manufacturer, and are risking worse customer service.