But I think the point is that electric cars will take over the whole market, and so if Tesla’s US market share falls to like 20-30% from the current 60% or whatever it is but that market is 10-30 times larger, that’s a huge win.
This is not a situation of "oh Tesla will continue to do well, they'll sell cars" or "what's their moat? they're finished": They are #1. Dozens of competitors have hit the market over the past five years. They are outselling all of them, at substantially higher price points (fed tax credit has something to do with it versus gas cars for Q1 here, but it impacts all EVs reasonably equally).
If there's something on the horizon which will change that, I need that explained to me because I'm not seeing it. That Fords and GMs will also get supercharging? Anyone who says "the supercharger network significantly influences purchases toward Tesla" doesn't own an EV; armchair commentators. To some small degree; sure. But the biggest influence, bar none, is: "My friend has one." That's it. Few spend significant time driving a Mach-E and think "everything about this screams I need it". But that is a not a-typical experience for Tesla vehicles, because so much about it is so far ahead of traditional cars, and even modern competing EVs.
So much about it is also pretty far behind, like quality control. But that doesn't come through when you're driving a friend's perfectly functional car. And it certainly hasn't hurt Tesla up to this point.
[1] https://www.theverge.com/2023/5/26/23738581/tesla-model-y-ev...
Also, it sounds like this move is a really good incentive from a product perspective. If there really are a significant of people who only chose Tesla because of Superchargers, then they'll be forced to fix those problems. Though, personally, I really like my Model Y and someone would have to come up with a WAY superior car to get me to switch. I certainly wouldn't want to go back to one of these legacy car company's cars with their poor software, bad UX, and ugly and overwrought design aesthetic. Also, a lot of their competition is still on paper. Rivian is probably the nicest option for a non-Tesla EV right now.