Aside from if Mr Breton really is in the position of the big ruler that dictates what companies can sell, if he keeps it on it wouldn’t surprise me one bit if Apple is going to say enough is enough, pull a big middle finger and stopped selling iPhones in the EU and leave it to gray imports.

Because all these Goody Two-shoes ideas from Mr Breton might result in a situation where Apple can only sell shitty Android like phones with an Apple logo on the back. And that’s just not what Apple does. EU is a big market but not that big, they can easily live without it. And then the question becomes how dearly the EU wants their innovative products and curated experiences. Before the iPhone went on sale in the EU we could see demand was pretty strong.