Then there was a contract which had a server room twice the size and mostly contained an AS/3<mumble> and a couple racks of Intel hardware. You could probably get a ping pong table into that one. Giant rooms that are mostly white and too cold are a little freaky, and reminiscent of 2001.
There have been a number of stories of people not being able to utilize their floor space for more servers because they ran out of space on the roof for AC units. At one point I recall Google was working on power dissipation because they had hit the max electrical code, and so no one would agree to run more power into their buildings. More servers meant more compute per watt and per ton of chillers.
That's obviously not something you can do on a whim, but at the same time we're talking about a seven figures investment plus the time to build the in-house team to manage this, so it's not going to happen overnight anyway.