Or by Valve and Steam itself. They were essentially king makers when they really curated the content. Then came Greenlight and later just opened flood gates. Justly I think. The curation was not optimal model.

> Like I doubt Minecraft would explode as it did if Yogscast didn't pick it up and made a popular YT series about it

Pretty sure before Yogscast there was already the rollercoaster minecart video released and on Kotaku (and other sites) that made Notch a millionaire overnight.

Yogscast may have helped shoot it into the moon, but Notch had already joined the mile high club by then.

Who is convinced by such argumentation I wonder? If there's a hypothesis, and there's multiple examples disproving the hypothesis, and not even a single example proving the hypothesis is provided - how can you be a fan of the hypothesis?

It may be a matter of marketing and luck to make money on a "good" game, but a brilliant game is destined to spread like wildfire, because the gaming community is enthusiastic enough to look for such gems and announce the findings.