It seems to me it already has. I spent ~ a decade being pretty immersed in the Google ecosystem, and after going through the ringer dozens of times and finally realizing being one of their users will never stop being an unpaid, unrespected beta tester, I gave up on them. Bought an iPhone and moved services from Google where possible.

I remember this[1] article from a few years ago on the subject of Google's shutdowns hurting its brand. It's even funnier to read now with it being written shortly after Stadia's launch. The author and everyone else were pointing out that they have little expectation for the service to be around in a few years. And it turned out we were right!

[1] https://arstechnica.com/gadgets/2019/04/googles-constant-pro...