Netflix grew 4.9% YoY in Q1. They have introduced an ad-supporter tier, so it’s now advertisers that foot some of the bill for content in addition to subscribers and investors.

To your point about paying full price —- it would be interesting to have a breakdown of the number of “evergreen subscribers” vs “fair weather subscribers,” but I’m not sure Netflix would be willing to share such a breakdown. This would tell us whether a majority of its subscribers think of the basic value of the service.