> Redditors aren't as valuable to sell to because they are more likely to use ad blockers.

reddit's gone so mainstream I'm not sure if this is true anymore.

The problem is that the moderators and major content contributors aren't mainstream users... hence the blackout.

Perhaps but I would guess a much higher percentage of the Reddit userbase uses ad blockers than other social media platforms (e.g. Instagram, Snapchat where most - all? - users are using phones and thus it's much harder to install an adblocker).

i hate to say it but instagram ads are REALLY good.

i constantly find good restaurants via ads. out of my top 5 fav restaurants, 3 i found via ads.