Re:Tesla responds to "bricking" issue
by vannevar on Friday February 24, 2012 @07:29PM
(#3631719)
Many of the trappings of modern day life require active measures to ensure they work properly, and this is no different.
It's different because people are familiar with all the things you mention: roofs and rain, bikes and rust. People aren't familiar with electric automobiles. Once someone buys them, sure, they'll become familiar and the vast majority won't brick them. Tesla's problem isn't the owners, it's the people thinking about becoming owners. And those people (if they've heard the story) are now fearful of bricking their cars, where they're not at all afraid of bricking the Mercedes they were considering as an alternative to the Tesla. Now they're thinking, maybe I'll wait another few years on this electric car thing. That's Tesla's problem right now. Not bricked cars, but the fear of bricked cars. And that's why they should cover this under warranty.
It's different because people are familiar with all the things you mention: roofs and rain, bikes and rust. People aren't familiar with electric automobiles. Once someone buys them, sure, they'll become familiar and the vast majority won't brick them. Tesla's problem isn't the owners, it's the people thinking about becoming owners. And those people (if they've heard the story) are now fearful of bricking their cars, where they're not at all afraid of bricking the Mercedes they were considering as an alternative to the Tesla. Now they're thinking, maybe I'll wait another few years on this electric car thing. That's Tesla's problem right now. Not bricked cars, but the fear of bricked cars. And that's why they should cover this under warranty.