Please, call a spade a spade

Re:Please, call a spade a spade by Bud on Friday February 24, 2012 @06:25PM (#3631578)

I think you're missing the point.

Choosing ONE brand name and making it stick = good. Choosing seven words where one would do = bad.

For instance, I just found myself browsing through a list of new Microsoft products. I found a mouse there called the "Microsoft Wireless Mobile Mouse 3500 Limited Edition".

That's just hilarious. Anyone can see that that's hilarious, and not effective branding.

[ Parent | on HN ]

Re:Please, call a spade a spade by function_seven on Friday February 24, 2012 @07:10PM (#3631675)

My first laugh-out-loud experience with this was the Samsung Galaxy S2 Epic 4G Touch. That's exactly how the TV adverts introduced it. I couldn't keep up.

[ Parent | on HN ]

Re:Please, call a spade a spade by moe on Friday February 24, 2012 @10:35PM (#3632067)

Samsung really has a knack for branding, I especially like their Nexus line.

There's the Nexus One, the Nexus S, the Galaxy Nexus and the Galaxy Nexus S, the Galaxy S, the Galaxy S Plus and the Galaxy S2.

Give or take a few...

[ Parent | on HN ]

Re:Please, call a spade a spade by AndrewDucker on Saturday February 25, 2012 @07:21AM (#3632782)

The Nexus One is an HTC phone, because the Nexus line of phones are a _Google_ brand, which switches manufacturer (and follow on from the G1).

The Galaxy line is Samsung's brand. Obviously, the two brands have crossed over a couple of times.

[ Parent | on HN ]